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Netflix and IFC Team Up for Streaming Indies
Filed under: Deals, IFC, Tech Stuff, Distribution, Movie Marketing
Netflix knows where it's at when it comes to the rental biz; more and more, folks want to stay at home and watch movies instantly. We don't even want to wait for those happy little red envelopes any more. Nope, if it's not on our Xbox 360, PlayStation 3, or computer, we get all squirrelly. (Okay, maybe that last part is just me.) And IFC is also on the cutting edge of home entertainment in its steadily growing on-demand offerings, including their IFC Festival Direct program, where you can watch a selection of movies that have played during recent festivals, and the In Theaters + On Demand program, which offers at-home viewers the chance to see indie flicks the same day they premiere in what's usually limited release.Now Netflix and IFC have sealed the deal for a partnership that gives Netflix access to 53 IFC releases to be streamed online to whichever platform you like, starting today.
I would guess that if this experiment takes off, we'll be seeing more IFC goodies on Netflix, but for now, you can see docs like The Thing Blue Line and Gates of Heaven; international films from Catherine Breillat, Christophe Honoré, and Alfonso Cuaron; and Joe Swanberg; and plenty of other flicks like The Brother from Another Planet, Nights and Weekends, and more. Check back later for the full list and more details on the launch of this new project.
Have you watched any of the IFC On Demand offerings, especially if they're for releases not otherwise available in your area? Do you think this is another death knoll for the indie video store, or a really, really good idea to help spread the word about otherwise underseen independent films in a struggling market? Or both?
Fun or Lame: Fox's 'Bones' Becomes One Big 'Avatar' Promo
Filed under: Action, Sci-Fi & Fantasy, Fandom, 20th Century Fox, Movie Marketing, Fan Rant
I'm pretty easygoing when it comes to marketing and product placement. It's so ubiquitous that I tune it out, or laugh along when it shows up on 30 Rock. I can never really muster up the rage some viewers do when Pizza Hut, Ford, or the iPhone is prominently placed in a movie or television show. The most I'll do is roll my eyes and joke about it later on ("Did you notice that? Lame!"), because I find the big picture to be more important than some high-priced props. That is, I didn't care until Fox proudly announced that Bones will return in two weeks with an Avatar themed episode. (The promo is embedded below the jump for the curious and eager.)
Look, I get why Fox would think this was a slamdunk. It's on their network, and one of Bones' recurring cast members, Joel Moore, is actually in Avatar. I understand that the combination makes the December 3 episode of Bones prime advertising real estate. But come on! Can't you just run some flashy commercials, a new trailer, or "a special behind-the-scenes look" like you did with films back during the good old days? Doesn't anyone at 20th Century Fox wonder if it doesn't look a little desperate to coerce an entire show into the PR game? After all, Avatar was supposed to sell itself purely on the photo-real effects, the world of Pandora, and the name of James Cameron. Why do they need Bones?
OMG! Rob Pattinson In the 'Remember Me' Trailer!
Filed under: Drama, Romance, Fandom, Newsstand, Movie Marketing, Trailers and Clips
Ladies, I have important news: we've got another Robert Pattinson movie to "squeee" over. The New Moon heartthrob stars in Summit's romantic drama Remember Me, in which RPattz apparently gets to -- dare I say it? -- act his little butt off. By which I mean, throwing punches and yelling at James Bond and being sensitive and making out with Emilie de Ravin, all while rocking an American accent! Sigh. I can't wait.
Ok, so Remember Me is a gimme - of course every Twilight fan is going to run to buy tickets to watch
Watch the trailer debut for Remember Me after the jump, stat!
U.K. 'Couples Retreat' Poster Omits a Couple. Guess Which One?
Filed under: Celebrities and Controversy, Movie Marketing, Posters
Couples Retreat is about four couples, three white and one black. In the American poster for the film, all eight stars' pictures and names are shown. In the U.K. poster, however, one couple is omitted. Any guesses which one? The black one, obviously, or else this wouldn't be a story.
Yep, Faizon Love and Kali Hawk are missing from the poster used in the U.K. As reported by London's Daily Mail, Universal Pictures says they just wanted to "simplify" the poster for foreign release, to focus on "actors who are most recognizable in international markets." Nonetheless, after getting complaints about racism from British viewers, the studio has apologized and scrapped plans to use the revised poster in other countries.
I feel a little sympathy for Universal here. It's certainly true that Love and Hawk are less famous in other countries than they are in the United States. (Heck, they're not that famous here, either.) Their characters are fourth in importance in the story; even in the American poster, they're all the way in the back. If you had to remove a couple from the poster, they'd be the logical choice.
Ah, but there's the problem -- why did Universal think they had to remove a couple? The poster with all eight characters did fine in America. Why change it? Do international audiences reject movies that appear to have too many characters? Is "clutter" a big complaint among British poster aficionados? If nothing else, someone at Universal should have realized that removing the black couple -- even if race had nothing to do with it -- would at least look sketchy. You'd think that as bad as the movie is, they'd be extra careful not to turn off any potential viewers with their marketing. Live and learn!
[Via Huffington Post.]
Discuss: When Movie Marketing Crosses the Line
Filed under: Universal, Fandom, Exhibition, Movie Marketing
A quiet storm has been brewing on the Internet over the ethics of spoilers, all in response to The Fourth Kind. It started when Cole Abaius at Film School Rejects took arms against the myriad of bloggers, critics, and tweeters who had been relishing in discussing the veracity of Universal's new alien abduction movie. His post was in part a reaction to a new column started at SciFi Squad that addresses the actual science behind science fiction, which is a perfect podium for an article titled What's The Real Truth Behind The Fourth Kind?Long story short, Cole feels that to address the claims of the movie (whether or not it is indeed "based on real events") is to spoil the director's vision of how the movie should be seen, and even though you're not spoiling anything that happens during the film's run time, you're ruining the experience. Obviously I disagree. I think there are people who actively want to know whether or not its documentary footage is actual footage or the flights of fancy of screenwriters and producers. It's a fine line to walk, that's for sure, but ultimately the question is whether or not such discussion undermines the suspension of disbelief the director clearly intended to be there. It's an issue Cole and I have been going back on forth on for a few days, but now there's a twist involved, proving even further that the situation surrounding The Fourth Kind is quite unique.
Universal just settled a lawsuit filed against the studio by the Alaska Press Club for the news stories The Fourth Kind PR department manufactured under the guise of being legitimate news articles from the Alaskan Press. So the question I present to you is, are fake news stories crossing the line?
Kristen Stewart Goes Southern in 'The Yellow Handkerchief'
Filed under: Drama, Independent, Newsstand, Movie Marketing, Cinematical Indie, Trailers and Clips
She's about to open the second-biggest film of her career, so what better timing than now to point you to a new peek at Kristen Stewart's next non-Twilight film? Check out the new trailer for The Yellow Handkerchief, a Sundance entry that follows three strangers in post-Katrina Louisiana – Martine (Stewart), Gordy (Eddie Redmayne), and Brett (William Hurt) -- as they search together for life, love, and the perfect Southern accent.
Ok, so it seems the Southern slangin' is done primarily by Stewart, while Brit Redmayne goes American and Hurt rocks the ex-con handlebar mustache. As they embark on a road trip together, the two teens listen to Brett's tale of the woman who got away (Maria Bello) while they navigate the murky waters of young love. (Read Erik Davis's Sundance review here.)
Watch the trailer after the jump.
Discuss: What Will Everyone Else Think About 'Precious'?
Filed under: Drama, Independent, New Releases, Lionsgate Films, Box Office, Distribution, Movie Marketing
Oprah is pushing both Precious and the book it's based on, Push by Sapphire, on her show, and I'm seriously curious to know what her audience will think about it. How many people will be able to watch a film told from the point of view of an illiterate high schooler who is raped by her father, physically (and, in the book, sexually) abused by her mother, hates herself for not being white, has given birth to one child with Down's Syndrome who's nicknamed Mongo (short for Mongoloid), and is pregnant for a second time with her father's child? Let's assume that Oprah's reach is strong enough and far enough to get her demographic to plunk down their eight to 12 dollars to see Precious – the Oprah Effect in full effect. (You can find out where and when Precious is playing near you on the official movie website.)
I'm not talking about critics and journalists or the people in big cities who like to participate in a friendly Oscar pool or want to be up on what was in the New York Times. They're already seeing the movie in droves; it made $1.8M in limited release its opening weekend. The latest numbers I could find on her demographic are from 2007, back when people were wondering if Oprah could help get a president elected. (Answer: Yes, she can.)
According to Nielsen via MSNBC, "Oprah's audience is predominantly female, white, and over the age of 55. Nationally 7.4 million people watch Oprah daily -- about 2.6% of American households. Four percent of American women (about 5.7 million) watch her daily, compared with 1.2% of men (1.7 million people). Overall, 2% of all 18- to 49-year-olds watch Oprah."
Tina Fey and Steve Carell's 'Date Night' Has a Trailer
Filed under: Comedy, New Releases, Movie Marketing, Trailers and Clips
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Sometimes there's a down side to being considered a comedic genius. Right now in the world of TV comedy, Tina Fey and Steve Carell are the 'Prom Queen and King', and with all that popularity comes the price of raised expectations. The couples comedy Date Night, starring Fey and Carell as a married couple looking to spice up their romance, was bound to be scrutinized. So now that the first trailer has arrived (via Apple), reactions have been mixed. But I think there's hope for this film, if for no other reason than the fact that Fey and Carell are some of the most talented comedians working right now (although I'm still holding out for Fey to start writing some more movies of her own).Date Night was directed by Shawn Levy (of Night at The Museum fame) and written by Josh Klausner, who only has a couple of credits as a writer (mainly for Shrek films). But Klausner has also worked with the Farrelly brothers, so he must know his way around a joke, right? I guess that's why I'm willing to give Date Night the benefit of the doubt, because on paper, all the elements are there for a good comedy -- the least of which is a strong supporting cast of funny folks like James Franco, Mila Kunis, Jason Segel, and Kristen Wiig. Maybe I'm grasping at straws, but the film has also yet to be rated, so there's always a chance the funnier bits weren't 'ready for prime time'.
So watch the trailer and tell me what you think. Am I just kidding myself, or is there a chance that Date Night will surprise us all and turn out to be a pretty funny flick?
Watch the trailer after the jump...
Jason Reitman's Interview Pie Chart
Filed under: Comedy, Drama, New Releases, Paramount, Fandom, Movie Marketing, George Clooney, Images
Jason Reitman, whose next film Up in the Air comes out on December 4th, posted a very funny image on Twitter recently – a pie chart detailing the different things that people have asked him in recent interviews. The top three were about George Clooney (111 people), the economy (96 people), and his next project (78 people). The fourth is a little more confusing, as it just reads "Real People," so apparently 77 people asked him about real people. Maybe they wanted to know if the people being laid off in the movie were real people? Who's to say what goes through the murky depths of the mind of a journalist?
I humbly ask Jason Reitman to make a pie chart of his answers. Here's what I picture it to look like.
111 people: "Clooney is such a prankster! But he's also a great serious actor. He's the Cary Grant of our times. Sometimes we have moustache contests."
96 people: "The economy sucks. Seriously though, I've never been laid off, but if I had to be laid off, I'd hope George Clooney would do it."
78 people: "My next project will be with George Clooney. Actually, it will be catching up on all the sleep I lost talking to you people and answering the same damn questions over and over again."
In one jpeg, Reitman manages to sum up the exhausting paces that filmmakers, actors, musicians, et al are put through to get their names and faces and projects out there, the laziness of some journalists, and the terror that faces every journalist that wants to be good at what they do and engender an interesting discussion that is hopefully pleasant and/or illuminating (but at the very least not boring) for everyone involved, including the reader.
If you could ask Jason Reitman anything, what would it be?
'Nine' Gets a Huge Promo Push
Filed under: Music & Musicals, Disney, The Weinstein Co., Movie Marketing
We learned in October that Nine was getting pushed back to a Christmas premiere. Since The Road was already slated for release on the same date, it sounded like this was nothing more than a move to make the film's box office grab as smooth as possible. But maybe it was to plan the massive marketing push.Variety reports that the Weinstein Company have partnered with Disney/ABC Unlimited to market the film. This "megapact" will mean that Nine-flavored content will get infused into "a wide variety of shows, including ABC's Dancing with the Stars." For the dance-centric show, there will be a themed dance number on November 17 with songs and outfits from the film. The push will also work its way into the soaps on ABC -- the big trio of All My Children, One Life to Live, and General Hospital. Then there will be a "road-block" style trailer on the 22nd, making it's way onto a bunch of channels, a microsite on ABC.com, and late-night integration.
Inclusion on dancing reality shows make sense, but the rest is a little ridiculous -- both for the potential for over-saturation and this idea of market-injected content. I bet they're just ruing the fact that series get written well in advance and that they couldn't get Nine-themed fare into the likes of Grey's, Cougar Town, Lost, etc. And here we used to make fun of obvious product placement. At this rate, I wonder if we can come to expect films to be advertised in each other, like Spider-Man trying to make it to Mary Jane's Harry Potter and the Deathly Hallows premiere or somesuch.
Do you enjoy big marketing pushes, or does it all get real old real fast?
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